There are so many websites that do not attract any attention or is easily forgotten. Website is essentially important especially when you are doing business in World Wide Web. Here are some tips from Charles J. Margerison consulting book about how to make web site to capture attention .
Make sure your site is lively. This can mean putting colour into it, and if possible some animation.
Creative websites always attracts more attention. People get use to seeing good sites that stands out from the page. You have to compete at all levels. Make sure your site is easy to navigate. Also that the information you give on the homepage is clear. The main button and navigation system that will lead people to the key areas need to be absolutely clear. You could look up a competitor's site and see what they are doing that may be of advantage to you.
You could use Google In-Page Analytics to see how users are navigating through your webpage. It can help you to understand how customers see your site, and what needs to be changed.
Creative websites always attracts more attention. People get use to seeing good sites that stands out from the page. You have to compete at all levels. Make sure your site is easy to navigate. Also that the information you give on the homepage is clear. The main button and navigation system that will lead people to the key areas need to be absolutely clear. You could look up a competitor's site and see what they are doing that may be of advantage to you.
You could use Google In-Page Analytics to see how users are navigating through your webpage. It can help you to understand how customers see your site, and what needs to be changed.
If possible, make your site interactive. People like to feel they have been able to do something on your site, not just read. For example, you may ask them to fill in a questionnaire. If so, it is vital that hey get back some information of value for their effort.
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